“Luxury Defined,” in the most ironic sense the galaxy has ever known, is now “Luxury Restored,” in the real and incredible sense. Last September, Luke Aker ...

Joel Feder December 22, 2014 Comment Now! About a year ago, Luke Aker created a hilarious Craigslist ad for his 1996 Nissan Maxima GLE ironically titled, "Luxury Defined." You know the rest. The ad ...

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The Maximas has been an excellent car. It was taken care of, ie.oil changed regularly, kept clean, etc., for many years. I, myself, purchased this car this year, making it a year shy of 30 years, and ...

Selling a car on Craigslist can be a daunting proposition, but filmmaker Luke Akers got a lot more than he bargained for when he posted a video ad for his 1996 Nissan Maxima a few months ago. After ...

Nelson Ireson February 5, 2014 Comment Now! You've cast your votes and Nissan has tallied them. What will be the fate of Luke Aker's 1996 Nissan Maxima featured in his brilliant Craigslist video ad?

The 1996 Nissan Maxima wasn't in the best of shape when Akers made the original "Luxury Defined" video, but the YouTube clip went viral and is now nearing 2 million views. This caught Nissan's ...

Remember those 1990s Infiniti commercials featuring Welsh actor Jonathan Pryce-- the ones that used his Welsh accent and some classical music to make viewers believe that they were being sold a ...

What he didn't expect was for the video to go completely viral—it's racked up nearly 2 million YouTube hits since its debut—and for Nissan to take notice. And by "take notice," we mean buy the car. As ...

As the digital age marketing mantra goes, your brand conversation is happening whether you’re a part of it or not. Last year, filmmaker Luke Aker wanted to sell his 1996 Nissan Maxima and decided to ...

In December of last year we (and everybody else) picked up on a goofy, half-real video ad on Craigslist for a 1996 Nissan Maxima GLE. Seller Luke Aker overlaid classical music and a British voice to ...

A creative video ad for a beat-up 1996 Nissan Maxima has gone viral on social media – and brought a surprise buyer out of the woodwork. Franklin-based Nissan North America on Thursday paid Orlando, ...