The United States is struggling more than expected in the 3x3 basketball competition at the 2024 Paris Olympics, and Ice Cube believes he has the solution. The rapper and actor, who founded the Big3 ...

Ice Cube has always loved playing three-on-three basketball more than playing five-on-five. It’s the reason he founded The BIG3, a basketball league built on former NBA talent and college players who ...

The fan-favorite mind game that people around the world attempt to solve now has a new model. The Rubik’s Cube announced its first-ever 100% recycled Rubik’s 3x3 Cube — available for purchase now. The ...

Ice Cube, co-founder of the Big3, constantly observes the three-on-three basketball scene with a sense of vindication as he continues to improve on his version. There was 3×3 basketball during the ...