The desire to create a truly immersive movie-going experience in nothing particularly new (a movie theater in 1929 tried spraying perfume during a film and John Waters added Odorama, a scratch and ...

NPR's Bob Mondello and Marc Rivers discuss why movie theaters still matter in the streaming age and what continues to draw audiences to the big screen ...

What would it be like to watch a movie scene on top of a cliff and feel the wind blow through your hair as if you were there? Or to smell the roses as a character in a film walks through a flower ...

Apparently, Minecraft isn’t just about building — it’s also about destroying movie theaters. The latest viral documentation of the utter chaos young fans are kicking up at screenings of the new ...

On Friday, Disney released an all-new look inside the theater where Judy Hopps, Nick Wilde, and other Zootopia friends ...