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Imagine for a moment Steve Nash driving to the basket, doing that Nash thing where he slaloms through rows of defenders. But rather than shooting his little Imagine for a moment Steve Nash driving to ...

David Stern is a marketing wizard, and he just came up with the slogan that will sell a lot of Athletic Propulsion Labs’ Concept 1 shoe: Banned by the NBA. The league met last month with executives ...

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All products featured on WIRED are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. I want to jump higher. What ...

Athletic Propulsion Labs (APL) is growing its sneaker offering with the launch of its latest style. Called the Jogger, the new sneaker is the second offering in the new “Future/Vintage” lifestyle shoe ...

Los Angeles-based running shoe brand Athletic Propulsion Labs (APL) has partnered with The Woolmark Company on the first technical-knit shoe to hit the global market with the wool certification ...

Watch the full conversation between Adam and Ryan Goldston and Fashionista's Editor in Chief Dhani Mau on The Fashionista Network. When Athletic Propulsion Labs (APL) co-founder Ryan Goldston pitched ...