Virtual reality and augmented reality once felt like promises that were always a few years away. Yet right now, in early 2026 ...

The VR dream is dead, but AR glasses may still force us to work two inches from our screens. We were never going to work in ...

Ohio University’s McClure School of Emerging Communication Technologies in the Scripps College of Communication has earned ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

There used to be a time when the only way to truly feel a sport was to be there in person, i.e., inside the stadium, experiencing all of the excitement firsthand. Now, with the advent of digital ...

To test their theory, the team asked 345 people to engage in table tennis, bowling, and billiards games built within AR and VR environments, and available on Nintendo and Meta’s platforms. After the ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

The metaverse is rapidly emerging, promising to reshape our interaction with technology and offering solid investment potential. Augmented reality (AR) and virtual reality (VR) are the foundational ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

DALLAS—CBS Stations has expanded its use of an in-house developed augmented reality and virtual reality solution for news and weather with the launch of a new AR/VR studio at CBS Texas. The launch ...