Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

David Gasparyan is the founder and president of Phonexa, a turnkey marketing suite for calls, leads, clicks, email, SMS, accounting and more. Today’s volatile economy has resulted in marketers across ...

Also sometimes referred to as key account marketing, ABM is a focused strategic approach to business marketing that is especially useful for business-to-business (B2B) companies. It operates on a ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

In the fast-paced and ultra-competitive global automotive industry, the need for robust marketing and sales intelligence cannot be overstated. Companies are constantly on the lookout for innovative ...

Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...

Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant ...