Google has announced a new piece of wearable tech — a connected insole designed for soccer players. The premise is relatively simple: players put the insole inside their cleats and, thanks to a ...

Google yesterday teased nearly everything about its upcoming collaboration with Adidas and EA Sports except for the actual functionality. The Google Jacquard product has now fully leaked as smart ...

After several weeks of teasing, Google’s next Jacquard-powered product launched today with Adidas GMR. It’s billed as a way to “use your real-world soccer skills to raise your digital game.” In this ...

Bridging the physical and digital worlds has always been a dream for many tech companies, especially when it can create new experiences that, in turn, generate sales or customer engagement. That dream ...

Yesterday, Google announced its new Fit platform, designed to keep track of your activity and wellbeing. Now, a series of leaks suggest that Adidas is readying a new smartband—which may just tie in ...

Google and Apple aren’t the only ones with wearable tech. And Nike isn’t the only company with smart shoes that connect with your social network. Adidas’ new Google-powered shoe has an accelerometer, ...

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. The product is called the Adidas GMR, and it’s on sale now. For $40, you’ll ...

Your swift-footedness in real life could soon translate to the games you play. The combination of an official teaser and a Footy Headlines leak has offered a peek at Adidas GMR insoles that use a ...

Adidas is clearly a brand that cares about its reputation. So much so that this week it cancelled its high-profile sponsorship of international athletics after a series of damaging stories about ...

If you are just as frequently present at HR, workplace, and Future of Work conferences as I am, you surely noticed, that for the past 10 years, Google came up more than any other organization when ...