Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

Doctors, lawyers, accountants, even plumbers and electricians all have professional certification programs, and now the advertising industry has one too. The Institute for Advertising Ethics (IAE) has ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Marketing ethics refer to a set of moral principles that guide the behaviour of individuals and businesses involved in advertising and selling goods and services. Since it is important for most ...

Ethical standards for business are important, particularly in the age of the internet, where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar ...

Negative advertising depicts competitors in a negative light in an effort to make the advertiser look better. This type of advertising is used in the political arena as well as the business world.

Leaders from SeeMe Index and Getty Images explore AI in marketing and ethics during the AI Deciphered conference.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an audience and data ...

An exploration of the importantance of establishing ethics in artificial intelligence and marketing. Artificial intelligence is here and to be successful and effective, AI needs empathy to and for the ...

Two years after the onset of Europe's General Data Protection Regulation (GDPR), growing concern exists among some of the world's largest advertisers about the use and misuse of confidential consumer ...

NOT long ago I saw a book published by the Harvard University Press, written by Ralph M. Hower, Assistant Professor of Business History in the Graduate School of Business Administration at Harvard, ...