Ask a room full of business leaders, marketers and entrepreneurs to define the difference between advertising and marketing, and there’s a pretty good chance you’ll hear a wide array of answers—and ...

Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...

Automation has become a powerful tool in modern marketing, helping teams move faster, personalize messaging at scale and optimize their campaigns in real time. However, not every function is suited to ...

Marketing leaders increasingly are deploying artificial intelligence tools in a range of business activities. Generative AI, the technology that powers popular apps such as ChatGPT, is seen as ...

Don’t settle for an agency doing grunt work and simply taking orders; make sure they can proactively define a marketing strategy to get you several steps further on the growth path. Don’t spend too ...

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...