If brands want to reach the shoppers of the future, they’ll need to meet them where they already are: playing video games. Analysts at investment bank UBS recently found that while older generations ...

Gen Alpha teens, dubbed by consumer insights platform Attest as the ‘Autonomous Generation’ for their independence, creativity and digital fluency, are spending more time gaming than they are watching ...

Gaming is the third most popular media platform among Gen Alpha according to a new study from Precise TV and Giraffe Insights. According to their latest survey of 3,000 U.S. kids ages two to 12 and ...

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