Besnik Vrellaku is the CEO and founder of Salesflow.io, a leading force in GTM software revolutionising B2B lead generation for SME’s. In the B2B landscape, staying ahead requires more than ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

Many SaaS product owners are often confused with strategizing for a SaaS product's growth and success. With so much information on the World Wide Web and with many generative AIs recommending ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen ...

It might initially seem difficult to build great, lovable products for users employed at other organizations, but with the right strategy, it is an art you can enjoy. The Fast Company Executive Board ...

Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, ...

Technology is the cornerstone of modern business, and new technologies are being developed and adopted at an increasingly rapid pace. And as more technology companies enter the market, many are ...

If you are the product marketing head of a B2B company, you must already be using a lifecycle management software for managing the various stages of a product’s lifecycle. This includes product design ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading custom market intelligence solutions provider, has announced the completion of its latest storyboard on the importance of a product launch ...

RALEIGH, N.C.--(BUSINESS WIRE)--Today, Omnia Strategy Group, LLC., a visionary B2B tech marketing firm, announces its mission to redefine the paradigms of market positioning, product marketing and ...

If you’re wondering whether it’s beneficial to incorporate video content in your overall B2B marketing strategy, keep these statistics in mind: 92 percent of B2B customers watch videos online 43 ...