This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

Once you have a clear picture of each persona, creating targeted and compelling messages and content becomes much much easier. This template will help make the process of creating your buyer personas ...

In an age of shrinking attention spans, short-form video has become one of the most effective and versatile ways to reach audiences. While business-to-business companies might think this format is ...

Marketers can fall into tried and tested, often formulaic practices when it comes to B2B marketing. Emily Lowes, marketing manager at Earnest, explains why applying creativity and critical thinking ...