Halloween is a great holiday for many reasons. In addition to the candy and costumes, basketball is always on television. Brands like Adidas, Nike, and Puma use the opportunity to preview some of ...

Philadelphia 76ers center Joel Embiid dissed Adidas and Under Armour when promoting his new Skechers basketball shoe.

Mamba Day has come and gone again, and the likelihood that you or any sneakerhead you know in real life was able to purchase the limited-release Kobe 8 “What the Kobe?” sneakers is next to zero.

While the NBA season typically ignites interest in basketball footwear in late October, and the holiday shopping season kicks off in earnest in November, a distinct trend has been steadily building ...

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The Assist: Shop for the latest signature models with our buying guide The Assist is your guide to the latest products and services connected to and inspired by the game we love. The content is ...

Moolah Kicks created a women’s-specific basketball sneaker in 2021. Now it’s time for a girl’s-specific version. The Press Break, designed in 3Y to 7Y sizing, launches Sept. 15 and focuses just on ...

Sixers center Joel Embiid met with fans at Lapstone & Hammer to promote his new signature sneaker with Skechers, the SKX JE1, ...

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. Oklahoma City Thunder superstar guard Shai Gilgeous-Alexander ...