If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome ...

While Microsoft's search engines typically deliver "excellent ROI on PPC," they have suffered from low traffic volumes. So, Melissa Mackey tries to answer whether the "decision engine" can produce ...

Advertisers will need to use call or location extensions to display phone numbers. The post Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy appeared first on Search Engine Land. Please ...

One of the most successful features of Bing Ads has been Google Import, which lets advertisers port over existing AdWords campaigns into Bing Ads. It has significantly spurred adoption by making it ...

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as ...