Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

Editorial Note: Blueprint may earn a commission from affiliate partner links featured here on our site. This commission does not influence our editors' opinions or evaluations. Please view our full ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Launching a new business is an exciting adventure, but amid the thrill of innovation, one ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Picking a name for your business requires much more than just creativity and a working knowledge of your target market. First you'll need to decide which business structure you will use, since each ...

Lieba Golden-Koulendros got into the naming business by accident. “I met up with an old friend who happened to be working at a branding firm where they had just developed the name Viagra,” said Golden ...