Google Ads introduced Target Cost-Per-Click (tCPC) bidding to Demand Gen campaigns, according to a help doc. How it works. When you use Target CPC, you’re telling Google the average price you’re ...

Google Ads has reportedly streamlined the selection capability of Manual CPC bidding during the campaign setup. Now the option can be found under the "Conversions" goal, labeled as "Manually set bids.

In the rapidly evolving world of digital marketing, Google’s Performance Max (PMax) campaigns are becoming a go-to strategy for businesses seeking smarter conversion-driven advertising. In 2025, PMax ...