BIC Cello (India) Pvt. Ltd., India’s leading manufacturer of writing instruments launched a short film aimed at illustrating the change of perception of parents during exam time, after taking the ...
Tanveer Khan, director of marketing, BIC Cello India said: "Cello Pens has come up with the ‘surprise test’ campaign to highlight the crucial role that parents play during exam time. Their encouraging ...
BIC – the world’s number two player in stationery – has bought out India’s largest manufacturer and distributor of writing instruments, Cello Pens, this week. The $2.2 billion (calendar 2014 sales) ...
"Cello Group has sold to BIC its remaining equity participation in Cello Pens, allowing BIC to increase its stake in Cello Pens to 100 percent for an amount of Rs 540 crore (approximately 74 million ...
French stationary major BIC Group, which owns 55 per cent stake in Cello Pens, a writing instrument business of Cello Group, has bought the remaining stake in Cello Pens for Rs 540 crore. “Moving to ...
In 2015, when French stationery leader BIC acquired 100% ownership of Cello, the Indian company, which was founded in 1995, was already a market leader in pens in the country. But instead of only ...
NEW DELHI: After selling its stationery business to France's BIC five years ago, the Cello Group is re-entering the category and plans to launch products in the domestic market. In December 2015, ...
https://www.thehindubusinessline.com/companies/frances-bic-group-buys-out-cello-pens-for-540-crore/article7971547.ece Copy France-based BIC Group has acquired the ...
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