BIC Cello (India) Pvt. Ltd., India’s leading manufacturer of writing instruments launched a short film aimed at illustrating the change of perception of parents during exam time, after taking the ...
Tanveer Khan, director of marketing, BIC Cello India said: "Cello Pens has come up with the ‘surprise test’ campaign to highlight the crucial role that parents play during exam time. Their encouraging ...
BIC – the world’s number two player in stationery – has bought out India’s largest manufacturer and distributor of writing instruments, Cello Pens, this week. The $2.2 billion (calendar 2014 sales) ...
French stationary major BIC Group, which owns 55 per cent stake in Cello Pens, a writing instrument business of Cello Group, has bought the remaining stake in Cello Pens for Rs 540 crore. “Moving to ...
https://www.thehindubusinessline.com/companies/frances-bic-group-buys-out-cello-pens-for-540-crore/article7971547.ece Copy France-based BIC Group has acquired the ...
NEW DELHI: After selling its stationery business to France's BIC five years ago, the Cello Group is re-entering the category and plans to launch products in the domestic market. In December 2015, ...
The top ad this time is about a simple, ubiquitous, cheap product—the pen. Definitely not the first thing that comes to mind when you think about television commercials. Also See Top Television Ads in ...