Opinions expressed by Entrepreneur contributors are their own. After a 30-year wait, Robert Cialdini has written a sequel to his best-selling classic, Influence. The new book is Pre-Suasion: A ...

Applying this vital skill and enhanced level of engagement to your financial services business has been a goal of many advisors, but requires a strategic commitment to realize, not just a tentative, ...

Few books illuminated the worlds of marketing, sales, psychology, and leadership as Dr. Robert Cialdini’s 1984 classic Influence. Since their inception, Cialdini’s six principles — (1) Reciprocity, (2 ...

President Biden's call for unity in the wake of the assassination attempt on Donald Trump got me thinking. How can we create unity in our lives and our communities, and bridge the gaps between us? How ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...