It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...
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From logos to low-key: Branding vs style driving the logo fashion decline in luxury trends
Designer logos once defined luxury fashion. From monogram bags to boldly branded belts, visible logos were a quick way to signal status and belonging. Today, a noticeable shift is taking place.
The Genuine Unauthorized Clothing Clone Institute offers one possible answer. By Lux Alptraum On a Friday in March, Abigail Glaum-Lathbury was making her way through the Gucci store on Fifth Avenue, ...
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