Many of us overlook proper white balance, letting the camera’s Auto White Balance setting do the work for us. But pros know that proper white balance is simply too important to leave to the sensor in ...

The White Balance target is used to make a custom white balance in the usual way. The new 18% grey target gives you the option to set your custom white balance, either before shooting, or later in ...

ColorChecker Passport Photo 2 - With four targets and software, the X-Rite ColorChecker Passport Photo 2 includes all you need for exposure control, white balance, camera profiling, and creative ...

Before diving into what white balance is, let’s get straight what it isn’t. Sometimes the term white balance is used interchangeably with color temperature, but they’re not the same. Color temperature ...

White balance refers to the effects color temperature and tint have in photographs. Different light sources emit varying color temperatures, ranging in a spectrum between orange and blue. Likewise, ...