We fall in love with our ideas rather quickly. Creative wisdom tells us to kill your darlings, i.e., throw away the first obvious ideas. Now, I am trying something different. I am using these five ...

You’ve done the deep work. Named the shift. Framed the tension. Written the draft. Now comes one of the most overlooked steps in B2B thought-leadership writing: the stress test for your story ideas.

If your team still treats content testing like a quarterly project they scramble to do after a campaign launches, it's time to evolve. Modern, successful, work-smarter-not-harder marketers don't test ...

YouTube is rolling out a generative AI tool to help creators come up with new ideas for content. The tool will provide ideas for types of content your viewers want to see, new angles for content, and ...

Concept testing helps to validate that there are real customers who actually want your product—that your company is solving a real problem. Too many businesses pour time and money into developing ...

YouTube is testing an integration with Google Gemini to help creators brainstorm video ideas, titles and thumbnails. The Google-owned company announced the launch of the new Brainstorm with Gemini ...

There’s a really good quote that sums up how you should be testing your ideas when you are first starting out as an entrepreneur: “If you are not embarrassed by the first version of your product, ...

Google Search Console is testing a new feature named "content ideas." It is labeled as an "experimental" feature that brings Question Hub-like concepts directly into Google Search Console. This was ...

When you first think about being an entrepreneur, you’re filled with excitement at the possibilities. You can bring your own idea to market, you can be your own boss, you can set your own schedule and ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...