When a lesser-known brand collaborates with a larger brand, well-perceived brand or an “it-brand,” the lesser-known brand is ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

The sleepwear industry has experienced remarkable growth in recent years, driven by consumers’ increasing focus on self-care, comfort, and quality rest. What was once considered a purely functional ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Peggy Bree is a part-time digital nomad from Toronto and the creator behind the book concept Branding Quickies. And one of the things that most of the women in the book have in common is that they are ...

Holding fast and spreading the word about what your company truly believes in may galvanize new partnerships and potential customers. Members of Fast Company Executive Board share their expert ...

Your company’s brand should be an important focus for increasing and sustaining financial performance, according to David Haigh, CEO of Brand Finance. He and most brand advocates suggest that brand ...

A farm’s brand affects everything from input costs to the ability to acquire farmland and employees. Creating a brand for the farm is an important business decision. “Your brand is reputation capital, ...

A friend and ex-colleague of mine recently left her full-time job and started freelancing as a brand consultant. Like any freelancer seeking new business opportunities, she planned to create a website ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

Building a brand is not enough to attract high-paying clients. You need to create brand advocates. If you don’t have advocates willing to champion your brand, you don’t have much of a brand. A brand ...