Mailing lists are the lifeblood of any company's marketing program. Whether they are used to track internal clients or whether they were purchased and used for a cold direct mail piece, a well-vetted ...

Capturing and organizing customer or prospect email addresses is the first basic step toward compiling a mailing list. If you've used Microsoft Excel to enter and organize the addresses, the next step ...

A quality mailing list is probably the most important element in a direct-marketing program, and assembling it is key to your success. There are several routes to a good list: use internal sources to ...