The SEMA Show attracts over 160,000 attendees from 140 countries on an annual basis for good reason: It is known for unveiling new products, showcasing cutting-edge technologies, and highlighting the ...

It was one year ago when Brabus took the tuning world by storm with an extreme project dubbed the Rocket GTS. The model in question is basically a coachbuilt special with new-age amenities, a lot of ...

Based on a rusty old Packard built nearly nine decades ago, this work of automotive art is one of the most highly decorated custom cars ever conceived. For younger enthusiasts, Packard doesn't ring ...

Not all custom Bronco builds are created equal. Here's what separates a quality build from a dressed-up stock truck — and ...

During my time at HOT ROD, I have developed a greater appreciation for really high-end builds, like what you’d see competing for the prestigious awards at the Grand National Roadster Show or the ...

NASHVILLE, Tenn., Oct. 31, 2023 /PRNewswire/ -- Bridgestone Americas (Bridgestone) today announced it has teamed up with automotive YouTuber and Instagram star Dustin Williams on four custom car ...

In 2025 WCC completed builds for Fortune 100 Brands, a Centibillionaire, a Video Game Franchise and so far in '26 a ...

A 1950 DeSoto Diplomat DeLuxe convertible coupe with a front spike, a toothy front fender, and wheel hub weaponry lethal enough to make Ben Hur blanch hardly seems like the car to inspire a career.

The largest trade show for aftermarket and custom car parts, accessories, tools and equipment is fast approaching. Apart from the motor shows that take place in Los Angeles, New York City, Geneva and ...

Forbes contributors publish independent expert analyses and insights. Michael Teo Van Runkle is a journalist who covers the auto industry. On the streets of West LA, driving a Land Rover ...

The annual search for the next real-life car to become a Hot Wheels die-cast model is back. Mattel has opened submissions for ...