In marketing, understanding your company’s target customer demographic is crucial to success. Yes, it’s important to know your demographic data: age, sex, education level, income, family status, and ...

Phones, tablets, gaming consoles, smart speakers. Today’s consumers use all of these devices to engage with content that drives their buying decisions. We recently surveyed 1,000 people and found that ...

Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

As conscious digital marketers, many of us feel that we know our customer base or customer demographics. These are the website visitors we think we want to reach and captivate. Or are you assuming ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article is part of a VB special issue. Read the full series here: ...

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception to implementation. Any number of common ...

Marketing a business's products and services is no easy task. However, by paying particular attention to customer characteristics, small-business owners can shape their marketing and promotion ...

Getting customer service right pays off. According to a study by PWC, 86% of buyers are willing to pay more for a great customer experience. And 89% of consumers are more likely to make another ...