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Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

Japan’s kawaii culture is more than cute—it’s a global movement reshaping fashion, branding, and emotional connection.

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...

For their mutual anniversary celebrations, Hello Kitty is crossing over with the Bratz line for a trio of dolls that make ...

Bratz x Hello Kitty Collector Dolls drop September 30 - blending bold fashion and kawaii charm in this first-ever collab ...

Hui-Ying Kerr received funding from the UK Arts and Humanities Research Council (AHRC) from 2010 - 2013 as part of her PhD research on Japan in the 1980s. This is a true story. One Saturday night, I ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...