For more than a decade, the ad tech industry has tried to replace the term “fingerprinting” with euphemisms, like probabilistic modeling. But too bad for ad tech, because the term stuck. All of the ...

Identity platform startup Stytch Inc. today unveiled advanced capabilities for its Device Fingerprinting technology that allows developers to integrate fraud prevention into their applications. Stytch ...

Google is readying a privacy initiative aimed at hindering “device fingerprinting” -- a controversial tracking technology that recognizes users based on their computers' characteristics. The planned ...

Apple Inc. will change the App Store’s developer terms of service to combat device fingerprinting, a technique used by some apps to track users’ activity. The ...

In late December, right before the holidays, Google announced a policy change that elicited both cheers and jeers. Starting on February 16, Google said it will no longer prohibit fingerprinting for ...

In a December, the Information Commissioner’s Office (ICO) responded to Google’s decision to lift a prohibition on device fingerprinting (which involves collecting and combining information about a ...

After introducing App Tracking Transparency a couple of years ago, Apple wants developers to be even more clear about why they use certain APIs in their apps. On a support page (via AppleInsider) on ...

Apple's App Store has already been rejecting apps that collect user data to circumvent privacy measures, but soon developers will be required to justify their use of certain features. In a new update ...