Sales and marketing typically function as two distinct departments within an organization. However, both teams share the goal of attracting customers, so they often work collaboratively and ...

Readers and business clients give me the best ideas for topics for this column. Last week a reader came over to my table while I ate lunch and asked me "Dean, I am curious about some business terms.

Many people are confused by the terms "marketing" and "advertising." Some think advertising is any activity that promotes their business. Others think marketing is interchangeable with sales, probably ...

If I were to ask you to sum up the fundamental difference between sales and marketing in one word, what would you say? Sure, sales is often short-term and marketing is long-term. That’s more of a ...

In the ideal scenario, every business would have a balance between sales and marketing, but the reality is that this balance isn't always possible. This means that as a business owner, you are ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have ...

Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data. Sales-marketing alignment has come a long way. The B2B industry’s ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask a room full of business leaders, marketers and entrepreneurs to define the difference ...