The Direct Marketing Association has modified its DMAChoice program, dropping the $1 online verification fee and allowing consumers to opt out of receiving catalogs on a brand-by-brand basis without ...

Catalogs and direct mail. We think of them as different things, but catalogs are direct mail. But there are a lot of other formats one can deliver to a customer or prospect’s mailbox besides a catalog ...

Jack Miller should be at the point of his life at which he’s kicking back and enjoying his success. The 79-year-old direct-mail pioneer built his Quill Corporation into a giant office products catalog ...

Forbes contributors publish independent expert analyses and insights. I write about marketing, with a focus on results. This article is more than 10 years old. This is a record year for catalogs ...

Opinions expressed by Entrepreneur contributors are their own. Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct ...

E-commerce marketers are increasingly seeing the value of direct mail as part of their integrated mix and, in 2014, direct mail spending rose. Why this surprising trend? Per ERDM VoC research; Mail ...

ROCHESTER, NY–(Marketwire – Apr 21, 2011) – Home Trends Catalogs, a national retailer of household and personal care products, has changed their name to QCI Direct. The change coincides with the ...

Crosby said versions of the Marketplace Fairness Act passed by the Senate and the one being considered by the House already "contemplate a lot of these things." He said catalog companies already know ...

Royle Printing is pleased to announce that Mike Sipala is joining Royle Printing as a senior account executive. Mike will be responsible for developing and enhancing business opportunities in the ...

In one TV commercial from this year’s Toys R Us holiday campaign, a mom sweats through her cycling workout while her suspiciously helpful daughter tries to stir up a breeze. “I’m just gonna leave this ...

Yesterday's Washington Post had a fascinating article by Lyndsey Layton about how the U.S. Postal Service is teaming up with the junk mail lobby to stamp out (heh heh) efforts to create state or ...

As the U.S. Postal Service increasingly promotes its new direct mail program, one group is trying to stop that mail from ever reaching your mailbox. If you’ve noticed an increase in junk mail lately, ...