The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

The essence of direct marketing happens to be a lot like writing a feature: it’s vital you have your target audience well defined, in order to communicate your message to the correct people. In the ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

SG360°, a team of industry-leading experts in direct marketing backed by the most comprehensive direct mail production capabilities in the industry, is building on its long history of evolutionary ...

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, has enhanced the go-to-market platform of its ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

PITTSBURGH, PA, UNITED STATES, January 9, 2026 /EINPresswire.com/ -- Digital marketing agency Direct Online Marketing ...

Since the start of 2020, Direct Online Marketing has nearly tripled its workforce, indicating potential for more industry growth here. Digital Online Marketing teammates at an event announcing the ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...