Most companies use both direct and indirect marketing channels to reach their audience. As a small-business owner, it's essential to understand the differences between the two and create a strategy ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

Direct marketing can be an effective way to build lasting relationships with your target audience and increase sales while cutting costs. There are also numerous benefits of direct marketing to ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Sending non-individualized marketing material relating to similar products/services previously purchased. Categorizing certain consumer groups by adding common criteria (added by Orrick: for example, ...