With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, ...

Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Opinions expressed by Entrepreneur contributors are their own. Direct mail can be an incredibly powerful marketing tool. It can also be a black hole into which you pour money without a return on your ...

Marketing evolves and changes to fit the world around it. Because of this constant evolution, some of the things that used to work in the past have become unpopular. However, as marketers know, ...

With direct marketing, the travel agents are doing the research for the vacationer. It’s basically a two-way street - businesses get to advertise more directly (and successfully) while customers ...

Bryce Goldman and James Brennan know a thing or two about what it takes to look good. The co-founders of Kopari Beauty, a San Diego-based skin care product maker, have been using direct mail for years ...

Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is ...

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LONDON-- (BUSINESS WIRE)--According to the latest procurement intelligence report from Technavio, the global market for direct marketing services is expected to grow at a CAGR of 4.5% over the next ...