Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

This used to be a simple enough task. Businesses would advertise via the trade press, they would set up their stall at the appropriate industry fairs and manually contact potential clients via ...

Jim Huffman, author of The Growth Marketer’s Playbook. After mentoring startup founders through Techstars and teaching growth marketing at General Assembly, I saw founders making the same mistakes ...

Opinions expressed by Entrepreneur contributors are their own. Great! You’ve just spent months (or years) figuring out a fantastic product in a new category, but now comes your next big challenge: ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. No matter what stage of a particular sales journey you’re ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

Forward Solutions today released a new case study showcasing how embracing a multi-channel sales and marketing strategy can deliver breakthrough growth for industrial manufacturers. With business ...