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Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of ...

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

When you have a speaking engagement, provide a sign-up sheet for your complimentary newsletter. This technique has a very high response rate because the audience has already expressed an interest in ...

Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of ...

Email marketing can be a powerful tactic for B2B firms of all types. However, standing out in people's inboxes and spurring action can be major challenges. An infographic (below) from DiGGrowth ...

Opinions expressed by Entrepreneur contributors are their own. More than 4.3 billion people around the world have an email address, Statista shows. For businesses, email is the predominant ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! In the episode, host George B. Thomas chats with B2B Forum speaker Michael Barber, and parts of their conversation could surprise ...

If done properly, email marketing is more effective than any other marketing channel available. And automotive dealers have the number one ingredient that makes email so effective at driving response ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of ...