The Ehrenberg-Bass Institute for Marketing Science, at the University of South Australia, has collaborated with the Wharton School, at the University of Pennsylvania for the Empirical Generalizations ...
“Stereotypes” have a bad name, and everybody hates stereotypes. But what exactly is a stereotype? What people call “stereotypes” are what scientists call “empirical generalizations,” and they are the ...
Your Editorial acknowledges the diversity of the practice of replication in science, but uses a rather narrow definition of replication. By writing of “direct”, “full” and “exact” replication, you ...