Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

In this post, we’ll highlight a few of our favorite visuals from 2025 and walk through how we made them and what makes them ...

Many of the conversations taking place around the Internet of Things (IoT) are incomplete without a mention of big data. Connected devices, sensors, and algorithms all operate in ways that involve ...

Data that’s captured isn’t always stored, and storage alone doesn’t get the job done. Many transportation agencies are sitting on troves of data they’re not sure how to interpret. Even when vendors ...

Microarray analysis can be performed to assess differences in gene expression between two different samples. After isolating nucleic acids from the two samples, one sample is labeled with a dye that ...

Discover how base periods serve as benchmarks to analyze variable changes over time. Learn their role in economics and finance, and see practical examples.

Jeff is a writer, founder, and small business expert that focuses on educating founders on the ins and outs of running their business. From answering your legal questions to providing the right ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Thomas J. Brock is a CFA and CPA with more ...