The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.

Shoe designers have been urged to ditch the “shrink it and pink it” approach to women’s trainers. Despite known biological ...

Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...

Most major brands still rely on a single foot mold, or “last,” that reflects male anatomy. Women’s models are often produced ...

Researchers noted that despite known physiological differences between sexes, most running trainers are still designed and ...

Researchers say there is a "critical gap" in the design of running footwear as manufacturers are not taking into account this ...

“The most telling part of our research for me was that many of the women taking part in the study thought that they were ...

Despite known sex and gender differences between males/men and females/women, most current running footwear is designed for ...

For years, Cindy Quiroz struggled to maintain a consistent running routine. Though the bilingual school teacher played soccer in high school, running long distances wasn’t much fun compared to ...

ALBANY, N.Y. — In response to growing concerns about safety, a group of women runners in the Capital Region have taken proactive steps to protect themselves by organizing a self-defense workshop. The ...

It’s therefore no surprise that in 1966, when 24-year-old Massachusetts native Bobbi Gibb became the first woman to sneak ...

Sports footwear manufacturers need to ditch the ‘shrink it and pink it’ approach to women’s running shoes, because this is failing to differentiate their distinct anatomical and biomechanical needs ...