Does our optimism resonate with travelers?A headline has me thinking that agents' positive voices are needed. Bill calls for 'green fee' for Hawaii touristsThe $50 "tourist fee" would be required for ...

A Hard Rock hotel is heading to the heart of the Shoals. It will be in the center of Florence, AL. There are nearly 40 traditional Hard Rock hotels worldwide and most are large enterprises that ...

Alabama is set to get its first Hard Rock hotel. The REVERB hotel is slated for downtown Florence. The eight-story building will replace the Days Inn hotel, which has stood vacant for 15 years, in the ...

FLORENCE, AL (WAFF) - If you live in Florence, a new entertainment center is coming your way. The Stricklin Hotel won't be any ordinary hotel. it has 24 hotel rooms, a bowling alley, arcade, bar and ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. FLORENCE, Ala. (WHNT) — A local Alabama ...

(WKRG) — The hotels within Alabama’s Robert Trent Jones Golf Trail are preparing to reopen amid the coronavirus pandemic. The properties have been open with limited services for the past several weeks ...