Is your funnel top-heavy, bottom-heavy or perfectly proportioned? This question has come to dominate budget discussions, almost more than raw value for money. And there is a good reason for our funnel ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The traditional marketing and sales funnel has long been accepted as the optimal method for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The once-reliable sales and marketing funnel has evolved beyond its original form.

A couple of years ago, I saw an essay by Elijah Meeks, former Data Visualization Society executive director, about how “We Live in a World of Funnels.” It started out like this: “You think you’re ...