Google Inc. has begun testing pay-per-phone-call ads, an emerging online ad model that is a twist on the popular pay-per-click ads. While pay-per-click ads link users with advertisers’ Web sites, ...

Unlock the potential of Google Ads for your local business. Connect with customers searching for your services online.

Opinions expressed by Entrepreneur contributors are their own. “A penny saved is a penny earned.” The aforementioned quote by Benjamin Franklin holds true across all industries, especially digital ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

Google must face a trial in a long-running battle with a pay-per-click advertiser who claimed in a class-action complaint that the company reneged on a promise to discount some ads, and failed to ...

Google has agreed to pay $100 million to settle claims that it overcharged some pay-per-click advertisers by allegedly failing to honor their requests to limit ads geographically, and allegedly ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost ...

Google Inc. has agreed to settle a class-action lawsuit brought against it over the issue of click fraud, which some industry experts believe could seriously threaten the company’s main source of ...

(Reuters) - Web advertising can be an effective and inexpensive way for wealth managers to attract new business, but few advisers use them. The ads are quick and cheap to produce and their ...