The HBO streaming video app became HBO Max when the company added Warner Bros movies and Turner TV shows. In the worst rebrand since Twitter became X, the company later dropped the unique and valuable ...

According to the company, the problem with HBO Max was the HBO part. There is an important lesson here, which is that your brand is not what you call your streaming service. Your brand is the way your ...

We may earn a commission from links on this page. It’s true: HBO Max is no more. In its place, rises Max, a new streaming service that combines the libraries of HBO Max and Discovery+. While the name ...

You are reading an exclusive WrapPRO article for free. Want to level up your entertainment career? Subscribe to WrapPRO. HBO Max’s rebranding to just Max is here, and with it, an overhauled streaming ...

One shocking discovery all the biggest streaming services have made in the past few years is that while consumers don't like paying for cable, they do like live TV. It's one of the reasons that free, ...

Warner Bros. Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist ...

HBO Max has about two weeks left to live before Warner Bros. Discovery Red-Weddings it, toppling it from its Iron Throne and replacing the service with Max—just Max, thank you very much—a shorter, but ...

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner ...