What makes Hennessy's Year of the Horse collection a symbol of freedom and new perspectives? Discover the artistry behind ...

For years, producers have turned to celebrity endorsements to make inroads in the American market. But as sales lag, it’s not enough.

When most people think cognac, their minds may conjure images of a fine liquor that radiates class and history, but may not be accessible to all. It is a quality alcohol for the discerning, but the ...

Forbes contributors publish independent expert analyses and insights. I write about travel and food. So I love forks in the road. Cognac is meant to be consistent. Think about it this way: That bottle ...

The NBA just scored the slam dunk of spirits partners. On Monday, the National Basketball Association announced a multi-year partnership with none other than Hennessy, making the world’s best-selling ...

Hennessy’s first foray into the world of NFTs (non-fungible tokens) will give connoisseurs the chance to appreciate Cognac in an entirely new way. The French distillery has partnered with BlockBar, ...

At the Hennessy headquarters in Cognac, France there is a room where the magic literally happens. With its soaring ceilings and massive over-sized windows this stately space oozes importance. Lining ...

Before I tried Hennessy for the first time, my knowledge of the spirit didn’t extend much beyond song lyrics and the notion that this particular brand was a luxury item. When Baku, a high-end Japanese ...

Calling all cognac connoisseurs. At its headquarters in the idyllic French department of Charente, Hennessy has launched a brand new visitor experience that was three years in the making. Shedding ...

Hennessy Artistry 2025 transformed The Arch Galeries into a cross-cultural music phenomenon, bringing 3,800 Malaysians ...

The NBA just scored the slam dunk of spirits partners. On Monday, the National Basketball Association announced a multi-year partnership with none other than Hennessy, making the world’s best-selling ...