Add Yahoo as a preferred source to see more of our stories on Google. Enter the Avia Women’s Comfort Athletic Shoes, a cushy walking, running, workout shoe that comes in five different colorways and ...

With celebrity fans like Britney Spears and Reese Witherspoon, first-quarter sales that grew 69 percent over their comp and the backing of a footwear company that knows how to build a brand on ...

Hoka has become so prolific in recent years that it’s easy to forget the brand has only been around since 2009. Founded by two former Salomon employees, Hoka (formerly Hoka One One) now makes dozens ...

Running-shoe brand Hoka One One has appointed OMD as its media agency of record in China, following a competitive pitch process that concluded in July. Hoka, the high-performance footwear brand owned ...

Jean-Luc Diard isn’t quite ready to anoint Ahnu as the next Hoka, but he has high hopes. Diard is the mastermind and cofounder of the Hoka One One footwear brand. He created the cushioned sneaker with ...