I reckon most of us have had the thought at least once – if I’m looking at a “red” ball, why would I think the other person looking at the same object sees the colour the same way as me? After all, ...

People who speak a language that has multiple words for different shades of colour perceive the shades more quickly. Bees have a phenomenal ability to perceive different shades of colour, and their ...

Sasha Rakovich receives funding from the Royal Society (Public Engagement Fund PEF\R6\6002 funds Transcending the Invisible project). As many people sit at the wheel of their car, they are certain ...

We learn early on to call things blue, red, or yellow and might assume that means we also see the same thing. But what if you and I don't see the same shade of red – even though we both call it red?

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But that doesn't mean colors are subjective. When you purchase through links ...