No Label, No Problem: How Indie Rappers Fund Music, Merch, and Tours

Indie rap isn’t about waiting on a label anymore. Artists fund their music through merch, fans, streaming, and smart business ...
Printing Impressions

How Becoming a Rap Artist Will Win You Print Sales

Have you ever heard anyone rap their sales pitch? Recently, I was running my masterclass on "How To Stop Buyers Choosing On Price." As part of the day, delegates create a new sales message and deliver ...
The Atlantic

How to Become a Rap Star on the Internet: The Rise of Macklemore and Ryan Lewis

Macklemore and Ryan Lewis's super-catchy track "Thrift Shop" went viral this summer, rising to No. 82 on YouTube's top 100 (just ahead of Nicki Minaj's "Super Bass"), thanks in part to the slick and ...
Yahoo

Chance The Rapper Shares His Business Mindset And Decision To Become An Independent Artist Came From His Mother, Who Once Owned A Salon

During a conversation with AFROTECH, the Chicago-born rapper — Chancelor Johnathan Bennett — said his mother, Lisa Bennett, informed his business mindset . According to NBC, she once owned a hair ...
Yahoo! Sports

How Did YoungBoy NBA Become the Biggest Rapper You’ve Never Heard on the Radio?

Part of YoungBoy’s relatively low profile, it seems, is a product of the Baton Rouge rapper’s own making. He’s one of the most prolific artists in the game, having released seven projects in 2022, ...