Forbes contributors publish independent expert analyses and insights. I write about leadership, entrepreneurship, and parenting. Raving fans. We all want them. The recipe, of course, is to do great ...

Let’s face it — everyone loves getting a good customer testimonial. At the end of the day, when you start researching a product or service, one of the first things you do is see what other people have ...

Testimonials make your marketing materials seem believable to potential customers. When a real person in a real community states that he was happy with your service and your product, customers may ...