Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales. However, depending on the situation—the target audience, campaign budget, etc.—one approach may ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

I am often involved in discussions about where the focus should be – inbound marketing or outbound marketing, and how it affects lead flow and business generation. So I thought I’d share a few ...

Technology is continuously pushing the marketing industry to new extremes. The old-school marketers watched it happen decades ago with the invention of the telephone, followed by the rise of ...

Companies continue to debate whether inbound or outbound marketing tactics are the most effective. In a recent study by Demand Metric and Act-On software, several midsize B2B companies were asked ...

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...

For decades, outbound strategies with interruption-based methods had marketers at the top of their game. However, amid the digital revolution that we live, work and shop intoday, this style of ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

To drive awareness and engage prospects, B2B marketers are implementing a mix of inbound and outbound marketing techniques. During a recent webinar, titled: Connecting With More Leads Via Inbound & ...

The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing ...

In this always-on era, it has never been more important for marketers to find the right lead generation mix in order to bring in prospects and convert them to customers. While interruption-based ...

Today, we’re pondering many important questions: These answers are critical to my and my agency clients’ success. I set out to reboot an inbound vs. outbound marketing study I partnered with Moz on in ...