Add Yahoo as a preferred source to see more of our stories on Google. The old Infiniti logo and new Infiniti logo Another week, another brand refresh for a carmaker. This time it's the turn of ...

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Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of ...

Refreshing a brand is nothing new, but it’s far from clear-cut. More than just a refreshed logo, brand identity updates often include changes to marketing materials, retail outlets, and in some cases, ...

Infiniti is introducing a new logo, the fourth iteration in its 33-year history, which places “a greater focus on the infinite road.” The luxury division of Nissan Motor Co. is also evolving the ...

Nissan’s luxury division Infiniti revealed a modern brand refresh on Friday amid a multi-year sales slump. The revamp includes a new logo and Apple-like stores complete with signature scents and ...