When a small square ‘Smart Brick’ is combined with LEGO blocks assembled in the shape of a car, the sound of a starting ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...

Lego’s new Smart Brick has wowed fans but it’s also come under scrutiny for the high price tag and claims it could hinder – ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Eight years of development have produced a computer small enough to fit inside a classic 2x4 brick. But do kids really need a ...

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

The LEGO Group has unveiled its first LEGO Pokémon sets and Trainer Challenge, as fans push for Smart Brick compatibility in ...